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What practices nurture meaningful interactions and engagement online?
Here are a few ideas:
- Be yourself. Avoid sounding like a faceless corporate entity. Show vulnerability. Show your passion.
- Be a connector, shine a spotlight on your social network friends, introduce people if you think they should meet.
- Interview your social network friends for your blog or podcast and post the links to the interviews through social media channels.
- Celebrate other people’s achievements and important occasions.
- Ask people for advice and favors. People like to help. Helping others gives them a sense of autonomy and choice, which is a reward to the brain.
- Use videos and audios to deepen the connection with your audience, activate the mirror neurons and synchronize the brains.
- Ask open-ended questions: who, what, when, where, how, why, etc.
- Add value to discussions through your comments and replies.
- Host online chats and events where people can talk about a specific topic for a longer stretch of time.
- Organize a local meetup or tweetup for your online friends to meet in person.
- Encourage good tone and friendliness. Be thoughtful about how your language comes across online. Avoid defensive and abrasive language. Remember that people can’t see your body language or hear the tone of your voice.
- Apologize when you make a mistake.
- Express gratitude and reciprocate when somebody does something nice for you.
- Promptly resolve misunderstandings and conflicts. Consider when a direct private message to a person may be more appropriate than a public comment.
- Give support and encouragement.